April 21, 2016

An unparalleled automotive event will take place in Bremen from May 5 to 8. For the first time since 1990, the international BORGWARD fan community will be coming together for a World Meeting, where its members can meet up with the reborn brand for the first time. In addition to legendary classic cars such as the Isabella, the Arabella and the P 100, the event will feature the BORGWARD BX7 premiere model. In line with the event’s motto, “BORGWARD is back,” the organizers expect not only the new models but also about 500 classic BORGWARD automobiles to be on show at the Waterfront shopping and leisure centre in Bremen.

Moreover, BORGWARD Group AG will present a wide-ranging supporting programme that will showcase the work of this time-honoured, but also young, automotive company. For example, young designers from the BORGWARD Design Center will provide detailed insights into their creative work, shape a life-sized clay model, and draw vehicle sketches on stage for distribution among the spectactors.

The 30-hectare exhibition area offers plenty of space for the classic BORGWARD models as well as a market for spare parts and accessories. In addition, the event area will serve as the starting point for numerous drives in vintage cars and the concluding convoy of all the participating vehicles on Sunday. The automobiles will head for the historic marketplace with Bremen’s famous City Hall and the statue of Roland.

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