The Legend of Borgward

In 1919, automotive genius Carl F.W.Borgward founded the Borgward Brand in Bremen, Germany. Borgward's comprehensive line of innovative vehicles featured the most cutting-edge technologies of the time, resurrecting the German automotive industry to bring forth a German Automotive Renaissance.
Nowadays, Borgward's glorious German return brings forth a new line of accessible-premium vehicles with Classic German design DNA, exquisite craftsmanship and innovative technologies.
Borgward's inaugural SUV, the BX7: a true masterpiece wide-body intelligent SUV, has received international acclaim for its outstanding product design, with the BX7 declared as AUTOBILD's 2017 SUV of the year and winning the coveted 2016 Red Dot Design Award.


Redefined Experience


Brand-new intelligent B-Link connectivity

Borgward's fully-perceptive HMI makes it easier than ever before for people to interact with their vehicle. BX7's massive 12.3-inch touchscreen can be controlled by finger gestures and by the 10-way multifunction control knob in the center console. For added driving convenience, steering wheel controls and voice control help personalize the modern driving experience.

1.Massive 12.3 inch anti-glare touchscreen display
2. Steering wheel controls
3. 4.2 inch LCD instrument cluster display
5. Multifunction 10-way control knob

Redefined Convenience

Premium technologies

Modern convenience proliferates in the BX7's interior, which features keyless entry, pushbutton start and a power liftgate with custom opening settings offer the quitessential driving experience,

Functional design

The ergonomically designed 3 spoke steering wheel exhibits its sportiness, yet when the driver grasps the steering wheel, a sense of comfort and control are ensued.

1. Multifunction steering wheel with superb grip
2. Power liftgate

Redefined Safety

Comprehensive safety no matter how long you commute:

  • Passive safety - body rigidity safety protection
  • Active safety - 360 degree driving safety protection
  • Intelligent safety - intelligent remote safety protection

Comprehensive safety for the new generation Borgward BX7 SUV
1. 360 degree park assist + blind spot detection (BSD) system
2. Ultra high-strength steel body cage
3. Comprehensive 6-airbags SRS system

Inherited DNA

Borgward BX7, the German SUV, inherits the distinctive waterfall grille design, with straight waterfall lines surrounded in an eight-point rhombus, creating the largest front grille amongsy its competitors.
The wing line design philosophy is pervasive throughout the vehicle and these smooth lines serve as both stylistic expression and function as part of the vehicle aerodynamics. Integrated roof rails, rising body lines ans a strong muscular shoulder, which, when combined with the chrome trim, creates a dynamic body style that symbolizes dashing speed.
1. Eight-point grille
2. Wing line character

Spacious Design

With larger dimensions larger than its counterparts, BX7 has clear advantages.
Borgward BX7, the German SUV, offers more space and multiple seating options to choose from.
Extra-large trunk space and abundant legroom characherizes the BX7 seven-seater model.
BX7 seven-seater offers the maximum occupant carrying capacity for when more seats matter most.

Driving Comfort

Borgward BX7, the German SUV, is durable, wear-resistant, scratch-proof leather with excellent breathability carefully selected for the seats as part of the interior style. Rhombus patterns, symbolic of the Borgward emblem, are patterned into the leather seats. Automatic dual-zone climate control and panoramic sunroof further embellish the interior with natural sunlight and comfort.
Side skirts are designed to reduce corrosion associated with dirt and sediment on the door and provides clean entry and exit which prevents staining of occupants' clothes. Alumium foil heat shield is installed in the engine compartment to effectively reduce heat permeating into the cabin, which ensures the upmost driving comfort.
1. Hi-Fi audio system
2. Panoramic sunroof
3. Dual-zone automatic climate control

Intelligent AWD

Intelligent AWD system applies variable hydraulic pressure via the electronically-controlled multi-plate clutch according to road situations and other factors to distribute driving force and improve cornering performance.

Vehicle Trafficability


Aisin 6-speed triptronic transmission with fast response. Chassis is tuned by MIRA for stable and reliable driving comfort and control. Electronic power steering (EPS) with speed sensitivity bring pure driving pleasure. Aerodynamic design improves fuel consumption, noise reduction and vehicle controllability.

High Performance

BX7 is equipped with a 2.0T turbocharged direct injection engine which was developed by Bogward in Germany and in collaboration with its world class partners - including Bosch, FEV and IHI. Engine technology, ehich includes an advanced direct injection system and is made by a percision cylinder process, which not only reduces fuel consumption, it also increases engine efficiency and reliability.

2.0T turbocharged direct injection engine
Four characteristics:
Excellent performance
Durable, economical and practical
Reduced fuel consumption
Efficient components

Dynamic Appearance

Xenon high-intensity blue diamond headlights, 6-LED Daytime running lights and 6-LED turn signal indicators, HID headlights are subtly surround with the fine details of the chrome trim in the front grille. Static cornering lights are embossed with the BX7 emblem in both sides and fog lights are inlayed below the integrated headlights.
Sixteen LEDs are featured in the high-mount brake light, which provides for a faster response, higher brightness and increased energy efficiency.

1. High-tension muscular lines on hood
2. Stepped rear design
3. Ruby-red high mount LED brake Light
4. HID headlights & fog lights
5. Dynamic wheels & tires with low rolling resistance

BX7 Specifications and Colors

ExteriorXenon headlights
Static cornering lights
Automatic-on headlights
LED daytime running lights
LED taillights
Side mirror turn-signal indicators
Door handles with welcome lights
Front fog lights
Rear fog lights
Automatic delay-off headlights
Side mirrors with welcome lights
Panoramic sunroof
UV Protected/thermally insulated windows
Power windows (Four windows)
One-touch up/down with anti-pinch (Four windows)
Front windshield washer
Boneless front wiper blades with rain-sensor
Boneless rear wiper blade
Power-folding side mirrors
Power adjustable side mirrors
Heated side mirrors
Memory side mirrors
Automatic anti-glare side mirrors
Aluminum alloy wheels
Space-saving spare tire
Roof rails
Power liftgate

InteriorLeather wrapped steering wheel
4 way adjustable steering column
Footwell lights
Front and second row reading lights
Glove box (illuminated)
Interior automatic delay off lights
Retractable cargo cover
Door sill plates
Automatic Anti-glare rear-view mirror
Sun visors with vanity mirrors and light
Center console retractable armrests with storage compartment
Cargo net
Front cup holders
Sunglasses holder
Front seatback storage pockets
Cigarette Lighter with ashtray
12V power outlet
Center console armrest storage compart with light
Tailgate light
Dome light
Interior ambient LED lights
Seat cover materialPerforated leather + pleather
Tartan Leather
Front row seatsDriver's seat with memory function
Power 8-way and 4-way lumbar support adjustable Driver's seat
Power 4-way and 4-way lumbar support adjustable Co-driver's seat
Front row heated seats
Front row massage seats
Second row 4/6 sliding seatsSecond row heated seats
Second row seatback 40/60 fold down
Second row with three adjustable headrests
Second row slides forwards/backwards
Second row center armrest with cup holders and storage compartment
Second row one-touch fold forward
Third row seatsThird row seatback 50/50 fold down
Third row seatback with folding&flating function
Third row with two adjustable headrests
Third row with cup holders and storage compartment
Third row 3-points safety belts

Dual-zone automatic climate control
Outside temperature display
Second row air vents
Automatic AQS
Pollen filter
Third row A/C

FM/AM radio
MP3 player
Digital inputs (USB ×2 (1 charge-only USB port), AUX × 1)
Video player
Front 12.3-inch touchscreen
Local GPS
10-way control knob
Shark fin antenna
Hidden antenna
9-speaker Hi-Fi stereo system
Multi-Function Steering Wheel
Mobile phone synchronization (CarPlay /Android Auto)
Voice recognition

12.3 inch TFT LCD instrument
360 park assist
Driving recoder with night-vision system
Front Parking assist
Rear Parking assist
Cruise control
Smart key (keyless entry)
Remote up/down windows
Push-button start

Dual front airbags
Front side airbags
Front and rear side curtain airbags
Front 3-point seatbelts with pretensioners and height adjustment
Front row seatbelt reminder system
Second row side seats with 3-point seatbelts with pretensioners and force limiters
Second row side seats with 3-point seatbelts with pretensioners and force limiters
Antilock Brake System (ABS)
Vehicle stability control (ESP/DSC/VSC)
Electronic differential system (EDS)
Electronic brake force distribution (EBD)
Acceleration Slip Regulation (ASR)
Electrical Park Brake (EPB)
Auto Hold
Brake assist (EBA/BAS/BA)
Tire Pressure Monitoring System(TPMS)
Electrical Steering Colum Lock (ESCL)
Interior trunk release
Engine immobilizer
Central Locking system
Child safety lock
Unlocked door warning
Unlocked engine-hood warning
Collapsible steering colum
Crash sensor door auto-unlock
Speed sensitive power locks
ISOFIX anchor points
Anti-intrusion brake pedal
Body electronic controller(with anti-theft)
Fatigue detection
Blind Spot Detection (BSD)
LED High-mount brake light
Hill Descent Control (HDC)
Hill-start assist control (HAC)

All Black