The Luxembourg-based AUTODIS ESCH/MERSCH will be the first Borgward distributor in Europe. The automaker, which is headquartered in Stuttgart, made the announcement on Tuesday. “AUTODIS ESCH/MERSCH is a renowned company that has been successful on the market for decades. We’re delighted that it will handle sales & service for Borgward in Luxembourg,” said Gerald Lautenschläger, Executive Director European Operations at Borgward Group AG.
“We’re convinced that the legendary Borgward brand will build on its past successes and we are optimistic that we can successfully establish it in Luxembourg,” said Marc Graas, CEO of AUTODIS ESCH/MERSCH. Borgward’s market launch also marks its return to Luxembourg, where the automaker sold Borgward, Lloyd and Goliath models back in the 1950s.
The Graas Group has been selling automobiles since 1926. AUTODIS ESCH/MERSCH has 127 employees who generated revenues of €72 million last year and delivered around 4,500 vehicles.